Swipe & Log 9

Type: Magazine Print Ad ( Symbolized the Benefit)

·      Benefit highlighted:  This Converse ads show the benefit of canvas shoes to the audiences with the headline " Shoes Are Boring Wear Sneakers". With the headline, we can tell that Converse is trying tell the audiences that they do not have to worry if their shoes get dirty because with Converse, even if it's dirty, it is still playful. The customer benefits in the ad is that when customer wears Converse, they are carefree and do not have to be concern if the shoes get dirty or not.

·      Ad’s appeal: The appeal of this ad is emotional because it engage fun and carefree elements in the ad. So when the audiences see the headline, they may imagine themselves wearing Converse and having fun without being concern if the shoes get dirty. 

·      What I like about the ad: What I like about the ad is the visual and typography. The visual is fun yet simple and very relatable to the Converse's target audiences because most Converse's users are teenagers and young adults. And with the very bold and straight forward headlines, it is easy for the audiences to read and understand.