Swipe & Log 8

Type: Magazine Print Ad ( Benefit Causes Story)

·      Benefit highlighted:  Even though this do no sell any product, but it is also a form of advertising. In this ad's headline "We're Growing Fast. You Will Too,Once You Join The Team", it tells the audiences that if they are working at San Francisco Coffee, they can improve (growing fast)  themselves as San Francisco Coffee is growing fast across the nation. In the body copy, the ad listed all kind of benefits that they will provide to their employees such as great pay, training and gaining new skills. 

·      Ad’s appeal: The ad appeal for this advertisement is both rational and emotional because in the ad, they showed the benefits for the audiences if they work with San Francisco Coffee. The emotional appeal comes from the visual of the ad. The visual of the ad is humorous and creative, when an ad is funny, the audiences tend to have more feelings towards the ad, and maybe with that, the ad will become more memorable. 

·      What I like about the ad: What I like about this ad is the headline and the visual. The headline is very easy to understand even though it is indirect and the visual is funny yet it serve the purpose of the objective of the ad.