Type: Magazine Print Ad ( Symbolized The Benefit)
· Benefit highlighted: In the ad, it tells the benefit to the audiences that the Gillette does not only help the customer provides prescription strength wetness protection, freshness and it also minimize irritation of the skin in a very creative way.
· Ad’s appeal: In the ad, it also showed the differences for using and not using Gillette's anti-perspirant which is the "better plan" and the "back up" plan visual. The ad is using rational appeal because of the visual and the information given in the body copy are very factual.
· What I like about the ad: What I like about the ad it's the tone of the ad because it is humorous but yet it is factual. Besides, the visual of the ad is very straight forward and easy to understand.
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