Type: Magazine Print Ad ( Symbolize the Benefit )
· Benefit highlighted: The Dove Energy Glow symbolized the benefit of the product through visual and also the headlines. The visual shows a light bulb that are light up, which imply to the consumer that if they use the Dove Energy Glow Moisturizer, their skin will glow as easy as turning on a lightbulb.
· Ad’s appeal: The appeal of the ad is rational because it has factual and scientific terms in the body copy of the ad that proof to the consumers that the Dove Energy Glow moisturizer has proven to make the consumer's skin shines. Besides that, the ad is also simple and straight forward, it will easily captures the audiences' attention if they are looking for a solution of making their skin better.
· What I like about the ad: What I like about the ad is the visual and the headline of the ad. I find it very creative and straightforward to understand and it captures my attention instantly. The visual made the ad more interesting because a lightbulb has nothing to do with skin care products, it is interesting how both thing, lightbulb and skin care are not related, but yet they can be combined and create an interesting ad.
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