A - The headline of the ad really captures the attention of the audiences because of the headline says about mother, but the mother is not actually in the visual. This will arouse the audience curiosity and they actually read the body copy to understand the headline.
I - The ad is interesting because instead of using a mother in the ad, they used a baby sleeping picture to represent the mother. It is relatable to mothers in the reality as well.
D - In the ad's body copy, it has specified the features of the Johnson's Bedtime Bath. This will make the audience want to try the product and see how effective the product is on the baby.
C - In the body copy, the ad also explain the features of the product and it has scientific proofs that can be proven.
A - The ad may make the audience interested about the product because of the creativity of the ad's headlines. Besides, in the body copy, the copyrighter used words that consist of temptations. That's what it makes audiences want to try the product and the audiences may also remember the product and brand itself.
No comments:
Post a Comment