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Friday, September 12, 2014

Swipe & Log 3





A   - The headline of the ad really captures the attention of the audiences. Because it is funny and interesting. 
I   - It makes audiences curious about the ad because of the headlines, "...pigs might fly..." has nothing related to car. It just make people interesting to read what the ad is actually about. 
D   - In the ad's body copy, it has specified the features of the car and also the engines type. It might trigger desire if the audience is looking for the same features as they want. 
C   - In the body copy, the ad also explain the car's feature with creditable support.

A   - The ad may make the audience interested in the car and desire for the car because of the body copy , "Not nearly as expensive as it looks." The ad did not really list out the price of the car, instead, they tempt the audience to search it out themselves on the official website.

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