Swipe & Log 2

·      Type: Magazine Print Ad ( Symbolize the Benefit )

·      Benefit highlighted: The Pro-Form Hybrid Trainer ad symbolized the benefit of the machine through texts and visuals. The visual in the ad basically tells to the audiences that the machine is 2 in 1 and can transform from a cross trainer to a recumbent bike machine. Other than that, with the tagline "Get Toned From Home" it tells that the audiences can get fit without rushing from work to gym just to get a workout done, in fact, they can do it at home.

·      Ad’s appeal: The appeal of the ad is rational. It tells the audience that they can get fit even though they are at home with the new Pro-Form Hybrid Trainer. Besides, the machine can transform from a cross trainer to a cardio recumbent bike machine, it does not only provide practicality, audiences can also save money from buying another machine. So instead of buying one machine, the customer is buy "two" instead. 

·      What I like about the ad: What I like about the ad is the visual and message that the ad is delivered. When I see the visual, it really captures my attention and curiosity. The tagline of the ad was also very well planned. It's creative and most of all it is relatable to most of the white-collars workers these days.