Swipe & Log 6

Type: Magazine Print Ad ( Benefit Causes Story)

·      Benefit highlighted: The Kilkenny Irish Ale ad shows a story of a group of friends hanging out at the bar and they look like they were having a nice chat and relaxing night. Instead of showing the visual just the beer itself like how typical beer ad would, Killkenny's ad used the benefit causes story technic to appeal the product benefit. The headline "Like True Friendships, You Can't Rush A Perfect Pint" is related to the first and second paragraph of the body copy "The next time when you order a Killkenny, let it settle down for a bit." The headline and body copy is telling to the consumer that Killkenny is creamy and smooth because of its' USP,the micro nitrogen bubbles. And so, the consumer should wait for awhile before consuming Kilkenny Irish Ale for a better taste and enjoyment. 

·      Ad’s appeal: The ad is appealing to gaining friends and having a great night out with friends. The ad shows that, if the consumer buy Kilkenny, they can have a drink and yet have a decent conversation with friends and they do not have to worry of getting too drunk.

·      What I like about the ad: What I like about the ad is the headline and the body copy. The headline and the body copy is relatable and yet in the body copy they can show the USP of the product.