Sudah Potong P1 WIMAX TV AD
The Sudah Potong P1 WIMAX TV Ad was a successful TV ad in
the 2009 because of its’ humor and the way the ad message is delivered. In the
beginning of the ad, they opened up a strong and captivate attention of the
consumer by using sexual and humor as the starting of the ad. In the ad, all
the actors were saying the word “potong”, in Malay culture, “potong” means to
go through circumcision. But what “potong” actually means in this ad is
wireless. For the youth they think that the ad is interesting and funny. Even
the dialog and contents are humor, it still served it purpose to sell the USP
of the product, and they mentioned that the product it is faster and better
after it is “potong”. The ad aslo uses “benefit causes story” techniques to show
the audience what benefit of the product can solve their problems. The ad was
so memorable, even people now in 2014 still remember the ad. On the contrary,
the campaign was so successful that P1 oversold its capacity throughout the
country, and has remained a top-of-the-mind broadband advertisement since. P1
not only emphasizes on advertising and marketing, but is also continuously
enhancing and expanding its 4G network to serve customers' needs.
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