Type: Magazine Print Ad (Symbolized the Benefit)
· Benefit highlighted: The Playboy Premium Condom shows the benefit of the product with the headline " Pleasure In Every Pack", it sells the point that the product is comfortable enough for the customer to enjoy and carefree. In the body of the ad also mentioned about the variety of the same product line such as ultra thin condoms, extra fit and many others. It gives options for the customer and acknowledge them that Playboy Premium Condom series has 5 different types for them to choose from.
· Ad’s appeal: The ad appeal of this ad involve both rational and emotional appeal. The emotional appeal can is caused by the image of the woman's mouth. The woman in the ad is posed sexually and a very seducing way and it can caused arouses to the targeted audiences. And for the rational appeal the ad shows the benefit of the product and listed out the variety of products type to let the customer choose according to their preferences.
· What I like about the ad: What I like about this ad is that it is very direct and simple. The whole point of this ad is just to tell to the customer that the Playboy Premium Condom is comfortable and it has many varieties for the customer to choose from according to their preferences.
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